Tips to Get Website Traffic from Local Searches
Tips to Get Website Traffic from Local Searches
Article by Lucky Yang
Local search engine optimization has been around for a long time now. This article will talk about some methods of utilizing local searches to help you grow your company.
Try to put yourself in the frame of mind of one of your own customers when you plan your local SEO strategy. It’s helpful to put yourself in their place if you want to apply SEO to your site. The trick is to imagine that you were someone doing a search engine query for a product you are marketing, and consider what words you would most likely search for. Let’s say that you have a store that exclusively sells golf accessories. Search engine users who type in “golf” are doing an extremely broad search and are mostly not going to be looking for what you have. Other searchers may be looking for “golf instruction,” which isn’t related to what your store sells. Those who enter, “golf accessories,” however, are likely to be looking for what you have, so this is a good keyword to target. There are many good keyword that can create sales but are not quite as well known, and these are usually ignored by business owners looking for local traffic. They tend to target the same keywords everyone else is trying to rank for, the very top ones with the most traffic. It is the ability to put yourself in the shoes of the customer that allows you to come up with the best keywords. As you test various keywords and come up with more appropriate ones, you will get more traffic and you’ll be able to rank well for many different keywords in your niche.
You need to have multiple landing pages for different locations. When it comes to a local site, it won’t help you to have multiple listings for one location, but if you have more than one location, you can target each one. What you have to do, though, is make sure that you create a different landing page for every location, and each one should clearly refer to that one in particular. It’s not a good SEO practice, however, to send local traffic for several different locations to one home page or landing page. Your landing pages should point visitors to exactly the right spot, as you don’t want to make anything unclear to people. When it comes to SEO, little details like this can mean a lot.
You will also want to make sure every page your site has lists your address. The search engines love this and they’ll reward you for it by ranking you higher. So what exactly should you include in this? You should have your business address, phone number and last but not the least, your zip code listed on all the pages of your site. This just goes on to show that you’re targeting local search and makes your job easier.
All in all, you can go far if you use these SEO techniques, but you must do them correctly if you hope for them to work.
About the Author
Lucky website’s: Beaded Jewelry, Surefire Batteries, Butterfly Bracelet, Denman Brush
