Tips to Get Website Traffic from Local Searches
Tips to Get Website Traffic from Local Searches
Article by Eva Adams
Local search engine optimization is not really all that new. Given below are a few tips to help you leverage local searches for your business.
Creating your own optimized classified ads is one of the easiest ways to take advantage of local SEO. This is a very easy way to use the local searches because the major search engines typically favor those kinds of sites when you use them and you will increase your chances of having local traffic get sent to your site. When you are beginning your efforts you should start with Craigslist because it is the most popular classified web site on the internet. As a business, you should make sure that you’re posting an optimized Craigslist ad on a regular basis. The ads you post should be targeted exactly to the market in which your business operates. Ensure that it is simple and not too loud. When you write the ad, focus on the title because this is what increases most of the response. The keyword phrase and your city and state should be included in the title. You might think of your Craigslist ad as a landing page of sorts because, if you pay attention, you’ll see that often the ads on Craiglist are higher ranked than the websites they advertise. A smart strategy for your Craigslist ad is to use it as a means for sending very targeted traffic to your website, which should be your main goal. USFreeAds is another highly ranked classifieds site that you can use–it won’t work as well as Craigslist but it can get the job done. You can either try to piggy back your site’s traffic from the classifieds sites but your main goal should be to simply use them to send targeted traffic to your business directly.
If your business has multiple locations, use a different landing page for each one. For local sites, the rule is to avoid having more than a single listing for one business, but if the business has more than one location, there is no reason not to have a listing for each one. The crucial point is that each separate location must have its own unique landing page that is obviously about the business in that specific place. It’s not a good SEO practice, however, to send local traffic for several different locations to one home page or landing page. You don’t want your target audience to get confused in any way, which is why having a dedicated landing page will take you a long way. When it comes to SEO, little details like this can mean a lot.
You can also get back links from important local websites that have high value in the eyes of the search engines. Try to get listed by well regarded groups in your area, such as the Chamber of Commerce or Better Business Bureau, as these are the kind of links that give you the most pull. You can easily find additional ideas by searching with the name of your area and a term like “business directories.” Then you’ll have a useful list of local websites you can try to get a listing with. This is another simple task that you can get a lot of benefit from.
All in all, these SEO tips can take you far as long as you use them.
About the Author
Eva website’s: Beaded Jewelry, Surefire Batteries, Butterfly Bracelet, Denman Brush
