Local Search Marketing
Local Search Marketing
Article by Liz Jones
Local search marketing empowers small- to mid-sized business owners to advertise their company brand without the staggering price tag of traditional media such as print, television and radio. Three basic methods of utilizing search engine optimization (SEO) for online search engines include keyword enhancements, link building and free local business listings through a major online search engine. Utilizing these three SEO strategies can help business owners to increase the amount of targeted traffic driven to their website and can stimulate an increase in sales via both online selling and storefront vending.
Major search engines rank their results listings according to their direct relevance to key words entered into the query field by web browsers. Therefore, one of the most effective local SEO strategies includes peppering one’s website with carefully chosen key words that the members of a niche market are likely to enter into the query field of a major search engine. In addition, key words can also be incorporated into off-site content in the form of quality editorial articles submitted to major directories.
The articles submitted to major article directories can be linked directly back to any given website. This means that web browsers that find a company’s articles through key words entered into a major search engine can get valuable information through the article itself and then click through directly to the company website for more information on the products and services the company has to offer. In this manner, savvy business owners use link building to boost the effectiveness of the SEO marketing campaigns.
In addition, the more inbound links a company can generate from high quality, well-respected editorial websites within their particular niche, the better the “neighborhood” in which major search engines are likely to group them. The better the online neighborhood a company is part of, the greater their chances of landing in the first three pages of search engine results listings. Therefore, link building via networking with other business owners in the same field is a valuable method of marketing to prospective online demographics.
Most major online engines offer free local business listings. This means that by submitting a simple form, any business owner can turn up in results listings when a consumer is looking online for a local business that has the products or services they require.
This free method of marketing online can significantly bolster both local and online sales for business owners. Free local listings is one of the simplest means of marketing a business online, as it only takes minutes to register the company information with major online engines.
About the Author