How to Leverage Local Search to Get Traffic
How to Leverage Local Search to Get Traffic
Article by Weiny Johnson
Local SEO is a new trend in search engine marketing because it can give you a great response. Given below are a few local SEO tips that can help you along the way.
One of the simplest methods you can use for local SEO is writing optimized classified ads. This is an easy way to take advantage of the local searches because the search engines tend to favor such sites and when you use them, you increase the chances of driving direct local traffic to your website. When you start out your focus should be Craigslist because it is the most popular classified site on the internet. As a business owner you need to be sure that you are posting optimized ads on Craigslist on a regular basis. You need to make sure you target your ads to your chosen market. Take care that your ad is simple and not garish. When you write the ad, focus on the title because this is what increases most of the response. Your title needs to have your city, state and keyword phrase in it. Often the search engines will rank a Craigslist ad higher than the website listed in the ad so you might think about treating your Craigslist ad like a landing page. The best strategy for business owners is to think of Craigslist as a funnel for targeted traffic and your website. If you want to expand your reach you can try USFreeAds; you won’t get as good a response from it as you would from Craigslist but it is still a well ranked classified ads site so it is better than nothing. Your main goal with the classified websites should be to send as much traffic to your best offer by either posting directly or using their traffic as a starting point.
Each location of your business should have its own landing page. When it comes to a local site, it won’t help you to have multiple listings for one location, but if you have more than one location, you can target each one. In this case, however, you should have a separate landing page for every location that is about that unique location. You don’t want to have multiple local listings pointing at the same landing page or the site’s main page, as this would make things unclear. You don’t want your target audience to get confused in any way, which is why having a dedicated landing page will take you a long way. This is one of those seemingly small points that can make a real difference.
It is also very smart to work on getting your company listed in the Yellow Pages directory (and other directories like it). You can start off with some of these sites such as YellowBook.com, YelloPages.com and SuperPages.com. YellowPages.com gets more than one hundred million searches every month and they offer businesses free listings. Of course, the major sites like MSN and About.com get some of their business listings from SuperPages.com. Their listing is free but is very basic. In conclusion, local SEO is the way to go if you want more exposure, period.
About the Author
Weiny Johnson’s websites: ralph lauren paint, braces behind teeth, lingual braces, pizza hut location.
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